Karen Maher
What DC Did
Branding
Logo & business cards
Web design & development
Content editing & writing
Video editing
SEO
Digital booklet design
Ongoing support, training, maintenance & further development
Completed
2019
Brief
Karen Maher is one of Australia’s most sought after anti-workplace bullying and sexual harassment experts presenting to panels, boards, teams and conferences across the country.
She required a site that would promote both her speaking circuit gigs along with the workshops and courses she runs. In addition to her website, Karen required a branding guide and artwork including logo design, business cards and brochure design for her online guides. The site needed to be elegant, easy to navigate and minimalist in design whilst incorporating some bright bursts of colour.
Alternative headers and footers were created for different call to actions. Video was used across the site to create movement and subtle branding references.
Subtle details such as the alternative mouse effect, the decorative elements around her “about” photo and the dynamic text ticker were used to further reinforce branding attributes.